Our exclusive brands

Our varietal edition models

Fully aware of the challenges of creating a brand, both in its difficulties and in its strengths, we have built a global approach to managing our brand portfolio. 

Find out more about our support in setting up and managing a brand.

earth market pink star horizontal

publisher of fruit varieties

The establishment of a brand

Developing a new brand in the agri-food landscape is far from a smooth path, and involves many steps.

It is necessary to manage the legal aspects to protect the brand, to build a licensing plan, to study the market and consumer expectations, to create an impactful communication universe, to develop a network of producers and marketers.

Recognising this complexity of varietal innovation, Earth Market has built a brand management programme that covers all these services.


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