Our exclusive brands
Our varietal edition models
Fully aware of the challenges of creating a brand, both in its difficulties and in its strengths, we have built a global approach to managing our brand portfolio.
Find out more about our support in setting up and managing a brand.
publisher of fruit varieties
The establishment of a brand
Developing a new brand in the agri-food landscape is far from a smooth path, and involves many steps.
It is necessary to manage the legal aspects to protect the brand, to build a licensing plan, to study the market and consumer expectations, to create an impactful communication universe, to develop a network of producers and marketers.
Recognising this complexity of varietal innovation, Earth Market has built a brand management programme that covers all these services.